What everyone needs to know about content

My definition of content, as it relates to Content Marketing is; the message we share in order to attract the right people’s attention and then earn their interest, to their betterment and the development of our company and personal brand.

Content is going to be extremely important in 2012 with Google changing its algorithm and with people looking at ways to create a strong presence on platforms that continue to change, like Facebook, Twitter, LinkedIn and Google+. Great content is the one constant!

Here are some items I think about on a regular basis with respect to the content I share on blogs.Website Content

Creative: You have to have a strong voice and stand out. If you are blogging for a company, make sure the content you are writing relates to the products or services that your company provides. If you are writing about a popular subject, like social media, you really have your work cut out for you. There are so many social media blog sites. My advice to you, write about your personal experiences. This way you can take a solid stance on a particular subject.

Objective: Know your facts, do your homework. It is OK to use other people’s information or refer to articles, but always give credit. In fact, other writers appreciate people conducting reviews of their articles. Check out this blog post I wrote, about an article by Todd Schnick – entitled “Social Media Opinions”

Name: Always remember when you write, you represent your personal brand and company brand. You are always working to build your image and earn the respect of your readers. Always respond back to all valid comments left on your site. You can disagree with someone, but do not make it personal. Disagree with the point, not the person.

Time: Blogging takes time in the beginning. Generate ideas. Find a time that works for you to write blog posts on a regular basis. If you get stuck, come back. If you miss a day, it’s ok, just don’t miss another day. Take weekends off if you need to. You also might discover that weekends are the best time to write. Timing is everything. Find your best time and stick with it.

Every day: Work with your site every day. Check out the type of readers who are accessing your site. Spread word about your blog using Twitter, Facebook, LinkedIn and Google+. If you see a potential story, bookmark it for a later time. Read other blogs and see if there are things you could add to your own blog to make it better.

Newsworthy: Blog about topics or issues that are current and would add value to your  readers. Build on someone else’s idea and give credit. Check out trending stories. Make sure you are creating good, original content. It really doesn’t make sense to echo the same news as someone else.

Test: Try out different topics. Look at different blogging platforms. Personally, I prefer self hosted WordPress. Check out different page layouts. Make sure you use an analytic tool to gauge how many visitors, page views you are receiving and the words they use, to find you etc. Also, test sharing your links on social networks, using different titles to the original post. This allows you to learn which type of title attracts the most interest, so you can write better post titles next time. Talk to people who have been blogging for longer than you, as their experience could be extremely useful to you.

– E. White –


About E. White
Website Developer / IT Support Specialist • Professional Website Designs • Custom WordPress Themes • Flash Banners / Portfolios • Full Web Development Solution Provider Also, Support Windows Based Network Environments. 20 Plus Years of Experience. • Located in Los Angeles / Orange Co, CA

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